WeSwap
I have started as graphic designer working for WeSwap and was slowly made the transition to UX. There is a mix of works involving product, branding, multimedia. The most valuable take though, was to be exposed to the startup environment in London.
The task
WeSwap is a p2p cloud based money exchanger, they had a logo and core branding already, so my task was to expand that into a website, collaterals, and platform for users to exchange money and track their spending.
I started by creating a guideline with fonts, colours, logos, web elements and stationary. Then we redesigned the website. Back in the day making a website responsive could mean great improvements on conversion.
Dashboard design
Applying Design Thinking approach to a rather new concept
The UX task
This was my first ever UX work and there were a lot of challenges. Very little user data, a rather new product concept, the whole product revolved around the “swap” concept and had to be framed like that.
We made a user research together with marketing and identified one niche of users that was used as a persona. I have created wireframes that were made straight into prototypes.
As the startup was in very early stages we had no budget to pay for user testing, so I installed the prototype in an iPad and went to a pub. I’d offer a beer for people to test my prototype and take notes of their feedback.
After some iterations I have created a colourful UI to match the branding and we promptly implemented.
